Items related to Basics Marketing 03: Marketing Management
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another.
This book helps bridge that divide to help students master the business of marketing.
"synopsis" may belong to another edition of this title.
Book Description:
About the Author:
Basics Marketing: Marketing Management provides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing. Understanding how to create marketing programs is one thing. Understanding how to take leadership in all of the business areas related to marketing programs (such as economics, finances, personnel management and long-term brand strategy) is quite another. Throughout this book, Brian Sheehan helps bridge that divide using his 25 years’ experience working for one of the world’s largest agencies to help you master the business of marketing.
Featured topics include: Introducing economics, Vision and mission, Competitive business strategy, Brand identity and thought leadership, Managing people, Handling a crisis, Measurement and financial basics, Legal considerations and ethical issues.Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years' professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing
- Publication date2011
- ISBN 10 2940411514
- ISBN 13 9782940411511
- BindingPaperback
- Number of pages184
- Rating
Buy New
Learn more about this copy
US$ 24.93
Shipping:
US$ 3.99
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Basics Marketing 03: Marketing Management Format: Paperback
Published by
MacMillan Publishers
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New. Seller Inventory # 9782940411511
Buy New
US$ 24.93
Convert currency
Stock Image
Basics Marketing 03
Published by
Ava Publishing SA
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. pp. 184 Index 1st Edition. Seller Inventory # 263545956
Buy New
US$ 36.20
Convert currency
Stock Image
Marketing Management - Basics Marketing 03
Published by
AVA Publishing
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 3
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-181936
Buy New
US$ 42.90
Convert currency
Stock Image
Marketing Management - Basics Marketing 03
Published by
AVA Publishing
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-33107
Buy New
US$ 42.90
Convert currency
Stock Image
Basics Marketing 03
Published by
Ava Publishing SA
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. pp. 184 50 Illus. Seller Inventory # 4302011
Buy New
US$ 35.75
Convert currency
Stock Image
Marketing Management - Basics Marketing 03
Published by
AVA Publishing
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-33107
Buy New
US$ 44.65
Convert currency
Stock Image
Basics Marketing 03: Marketing Management
Published by
AVA Publishing
(2011)
ISBN 10: 2940411514
ISBN 13: 9782940411511
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 1.15. Seller Inventory # 2940411514-2-1
Buy New
US$ 45.38
Convert currency