Items related to Basics Marketing 02: Online Marketing
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.
Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
"synopsis" may belong to another edition of this title.
Book Description:
From the Author:
Basics Marketing: Online Marketing explores the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies that exemplify forward thinking, and that will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama’s election campaign.
The guiding principle of this book is a belief that every kind of marketing – offline or online, new or traditional – is about ideas. At its best, marketing it is about great ideas stimulating even better ideas. My friend and former colleague, Bob Isherwood, who was worldwide creative director of the advertising agency giant Saatchi & Saatchi, liked to talk about our responsibility to create ‘world-changing creative ideas’. From a marketing perspective, it is clear that the vast potential of the web, of which we are just beginning to scratch the surface, offers the best opportunities to create ideas that will change the world.
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing
- Publication date2010
- ISBN 10 2940411336
- ISBN 13 9782940411337
- BindingPaperback
- Number of pages184
- Rating
Buy New
Learn more about this copy
US$ 39.81
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Basics Marketing 02 Online Marketing
Published by
Bloomsbury Publishing (UK)
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
PAP
Quantity: 1
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9782940411337
Buy New
US$ 39.81
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Published by
AVA Publishing
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. 1.15. Seller Inventory # 2940411336-2-1
Buy New
US$ 47.75
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Published by
AVA Publishing
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.15. Seller Inventory # 353-2940411336-new
Buy New
US$ 47.76
Convert currency
Stock Image
Basics Marketing
Published by
Ava Publishing SA
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Softcover
Quantity: 3
Seller:
Rating
Book Description Condition: New. pp. 184 50 Illus. Seller Inventory # 6512422
Buy New
US$ 39.49
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Published by
AVA Publishing
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Softcover
Quantity: 10
Seller:
Rating
Book Description Condition: New. 2010. 0th Edition. Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548. . . . . . Seller Inventory # V9782940411337
Buy New
US$ 37.01
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Seller:
Rating
Book Description Paperback. Condition: Brand New. 1st edition. 184 pages. 9.06x6.38x0.59 inches. In Stock. Seller Inventory # __2940411336
Buy New
US$ 36.45
Convert currency
Stock Image
Basics Marketing 02: Online Marketing: 02. Online Marketing (E)
Published by
AVA Publishing
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
paperback
Quantity: 8
Seller:
Rating
Book Description paperback. Condition: New. Shipped from the UK within 2 business days of order being placed. Seller Inventory # mon0000263873
Buy New
US$ 21.83
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Published by
AVA Publishing
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Softcover
Quantity: 10
Seller:
Rating
Book Description Condition: New. 2010. 0th Edition. Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548. . . . . . Books ship from the US and Ireland. Seller Inventory # V9782940411337
Buy New
US$ 41.86
Convert currency
Stock Image
Basics Marketing 02: Online Marketing
Published by
AVA Publishing 2010-10-25
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # 6666-MAC-9782940411337
Buy New
US$ 33.21
Convert currency
Stock Image
Basics Marketing 02 Online Marketing
Published by
Bloomsbury Publishing (UK)
(2010)
ISBN 10: 2940411336
ISBN 13: 9782940411337
New
PAP
Quantity: 1
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9782940411337
Buy New
US$ 37.09
Convert currency