Straight from the Ceo: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use - Hardcover

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use, by William Dauphinais and Colin Price of the management consulting firm Price Waterhouse, is an accessible nuts-and-bolts examination of the way in which heads of some three dozen major corporations from around the globe look at critical matters such as motivation, creativity, customer service and revitalization. Individual chapters devoted to the reflections of top executives from powerhouses including British Airways, OshKosh B'Gosh, Pitney Bowes, and Swisscom are interspersed with sidebars that add analysis along with an overall perspective.

G. William Dauphinais is in charge of Brand Management Marketing and Communication at PricewaterhouseCoopers and is the senior author of two previous books, The Paradox Principles and Better Change.