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Book Description Paperback. Condition: new. Paperback. At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success. Why a small change can make a big difference. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781781252758
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781781252758
Book Description Condition: New. pp. 304. Seller Inventory # 373570259
Book Description paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9781781252758-GDR
Book Description Paperback. Condition: Brand New. 304 pages. 7.80x5.08x0.87 inches. In Stock. Seller Inventory # __1781252750
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781781252758
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard1781252750
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1781252750