"synopsis" may belong to another edition of this title.
But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.
Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich
"About this title" may belong to another edition of this title.
Shipping:
US$ 29.00
From Australia to U.S.A.
Book Description Hard Cover. Condition: Near Fine. No Jacket. First Australian. 221 pp. A little scuffing to boards; all else as new. "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world.". Seller Inventory # 003926
Book Description Hardcover (Printed Boards). Condition: Very Good. Dust Jacket Condition: No Dust Jacket. First Edition. Size: Quarto. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Previous owner's signature in ink. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; ISBN: 1740454200. ISBN/EAN: 9781740454209. All our pictures shown here are of the actual item, not stock photos. Inventory No: 22060. This book is extra heavy, and may involve extra shipping charges to some countries. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # 22060
Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. First Edition. Gift inscription on first page. Rest of book in very good, clean condition. 222 pages. No torn or missing pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Advertising; Art & Design. ISBN: 1740454200. ISBN/EAN: 9781740454209. Pictures of this item not already displayed here available upon request. Inventory No: 50610. Seller Inventory # 50610