This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.
"synopsis" may belong to another edition of this title.
About the Author:
Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.
"About this title" may belong to another edition of this title.
- PublisherFairchild Publications
- Publication date1999
- ISBN 10 1563671735
- ISBN 13 9781563671739
- BindingHardcover
- Edition number4
- Number of pages368
-
Rating