Sports Communication: Dimensions, Theory, Applications, and Culture - Softcover

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Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction.

Alan Jay Zaremba’s Sports Communication: Dimensions, Theory, Applications, and Culture:

• Is comprehensive! It discusses communication principles and theoretical underpinnings as they apply to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public.
• Is contemporary!  The publication uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society.
• Is practical!Sport Communication Prompts, Fair or Foul: Questions of Ethics, First Person Narratives, and Practitioner Perspective vignettes encourage readers to learn from experts and empowers them to apply content to real-life situations.
• Is student friendly! Chapter in a Nutshell outlines, color photos, Test Yourself vignettes, chapter questions, and references help the reader to comprehend the material.