Items related to The Unconventionals: How Rebel Companies Are Changing...
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds―and How You Can Too (Ignite Reads) - Hardcover
What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.
We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.
Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!
"synopsis" may belong to another edition of this title.
About the Author:
MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast "The Unconventionals," a blogger for Forbes and CMO network, and a speaker at Columbia University.
HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.
Review:
HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing.
"Mike O'Toole and Hugh Kennedy have been delving into the world of such unconventional companies for over six years now, researching case studies, interviewing company founders, executives, and employees, and digging into their stories to find out what makes them such magnet for devoted customers, employees, and fans.
What Mike and Hugh have done here is dig deeply into these three ideas-category reinvention, animating purpose, and customer collaboration-by exploring the stories of an extremely wide-ranging set of businesses that each illustrate this unconventional path to building a great business with, and not just for, their customers." - David L. Rogers, bestselling author, The Digital Transformation Playbook; Faculty director, Digital Business Strategy and Digital Business Leadership, Columbia Business School
What Mike and Hugh have done here is dig deeply into these three ideas-category reinvention, animating purpose, and customer collaboration-by exploring the stories of an extremely wide-ranging set of businesses that each illustrate this unconventional path to building a great business with, and not just for, their customers." - David L. Rogers, bestselling author, The Digital Transformation Playbook; Faculty director, Digital Business Strategy and Digital Business Leadership, Columbia Business School
"About this title" may belong to another edition of this title.
- PublisherSimple Truths
- Publication date2019
- ISBN 10 1492680230
- ISBN 13 9781492680239
- BindingHardcover
- Number of pages168
- Rating
Buy New
Learn more about this copy
US$ 7.99
Shipping:
US$ 4.49
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds?and How You Can Too (Ignite Reads)
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # mon0000221906
Buy New
US$ 7.99
Convert currency
Seller Image
Unconventionals : How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 35458630-n
Buy New
US$ 11.73
Convert currency
Seller Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too (Ignite Reads) by O'Toole, Mike, Kennedy, Hugh [Hardcover ]
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Seller Inventory # 9781492680239
Buy New
US$ 14.38
Convert currency
Stock Image
Unconventionals, The - Trade (HC)
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781492680239
Buy New
US$ 10.85
Convert currency
Stock Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds?and How You Can Too (Ignite Reads)
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 0.88. Seller Inventory # bk1492680230xvz189zvxnew
Buy New
US$ 20.46
Convert currency
Seller Image
The Unconventionals (Hardcover)
Published by
Sourcebooks, Inc, IL
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Hardcover. What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionised by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781492680239
Buy New
US$ 20.49
Convert currency
Stock Image
The Unconventionals
Published by
Sourcebooks 2019-07-01, Naperville, Illinois
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description hardback. Condition: New. Language: ENG. Seller Inventory # 9781492680239
Buy New
US$ 17.05
Convert currency
Stock Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too (Ignite Reads)
Published by
Simple Truths Press
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Seller Inventory # 26380327395
Buy New
US$ 19.45
Convert currency
Stock Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-and How You Can Too (Ignite Reads)
Published by
Simple Truths Press
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Seller Inventory # 383576636
Buy New
US$ 17.75
Convert currency
Stock Image
The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Mindsâand How You Can Too (Ignite Reads)
Published by
Simple Truths
(2019)
ISBN 10: 1492680230
ISBN 13: 9781492680239
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon1492680230
Buy New
US$ 23.77
Convert currency