Marissa Mayer and the Fight to Save Yahoo! Lib/E

Carlson, Nicholas

3.91

1,728 ratings by Goodreads

9781478957843: Marissa Mayer and the Fight to Save Yahoo! Lib/E

ISBN 10: 1478957840 ISBN 13: 9781478957843

Publisher: Twelve, 2015

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of thirty-eight.

When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.

Just over a year later-on November 4, 2013-Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room; and behind it, a question: Was Mayer actually going to be able to do this thing?

Nicholas Carlson's fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate fight to save an Internet icon, and how Yahoo got into such awful shape in the first place.

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About the Author:

Nicholas Carlson is Business Insider's chief correspondent. His investigative reporting re-wrote the histories of Facebook, Twitter, and Groupon. His coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year. Carlson is a frequent guest on CNBC and contributes to the Bloomberg biography series, Game Changers.

Review:

Once, Yahoo was king of the Internet. Over its two decades, Yahoo recruited able leaders who, despite previous successes, stumbled. Sometimes they were at fault. Sometimes they were defeated by forces Hercules could not control. Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama. Memories will linger long after this roller coaster stops.

-- "Ken Auletta, New York Times bestselling author of Three Blind Mice"

Carlson draws a compelling picture of an ambitious engineer uncomfortable in the spotlight but determined to excel. The narrative has the pace and pop of an expose, and readers will find themselves both rooting for and against this complicated leader, whose confident, self-promoting behavior, Carlson points out, is not considered unusual for an executive-assuming that said executive is a man. Exciting and informative and necessary reading for Silicon Valley junkies.

-- "Publishers Weekly"

The inside story of the cult of personality that surrounds the leadership of Silicon Valley's technology behemoths...A well-researched, up-to-date story about a fight to define one famous company's future.

-- "Kirkus Reviews"

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