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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind - Hardcover

Schmitt, Bernd H.

 
9781422103210: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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ISBN 10: 1422103218 ISBN 13: 9781422103210
Publisher: Harvard Business Review Press, 2007
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Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

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About the Author:
Bernd H. Schmitt is a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide.

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