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About the Author:
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
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- PublisherMcGraw Hill
- Publication date2017
- ISBN 10 1260152138
- ISBN 13 9781260152135
- BindingPaperback
- Number of pages608
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Loose Leaf Marketing the Core 7e
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(2017)
ISBN 10: 1260152138
ISBN 13: 9781260152135
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Loose Leaf Marketing the Core 7e
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Marketing the Core 7e (Loose Leaf)
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Book Description Softcover loosleaf. Condition: New. 7th Edition. Brand new in shrink wrap. This is the loose leaf edition. 1216 pages. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1260152138. ISBN/EAN: 9781260152135. Pictures of this item not already displayed here available upon request. Inventory No: 1561056877. Seller Inventory # 1561056877
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