How to Land Your Dream Job in Marketing: 6 Steps to Finding and Winning Your First Marketing Position - Softcover

"Despite the seemingly endless stresses and decisions made during college, none are quite as daunting as making that first leap into a career. Especially with marketing, where there isn't a"track" or a "Big 4" equivalent, finding a fulfilling,well-paying and interesting job can be a challenge. Fortunately for students interested in Marketing, Professor Weber's years of assisting students to land jobs are an invaluable resource. How to Land Your Dream Job in Marketing has distilled all of that knowledge into 6 steps to help aspiring marketers find and land that dream job." 
Kevin Moyer
Recent graduate, now Solutions Engineering Consultant, Salesforce.com
 
 A near half-centurycareer here at the University of Notre Dame has provided the opportunity towork with many thousands of undergraduate marketing students. Nothing is moresatisfying than to have the opportunity to help some of them land that firstjob, and to help many of them again later on, as they seek to transition that first position into a long and satisfying marketing career.
 
Through consultations with recruiters and former students, through testing recommendations of many professional career coaches, and through active trial and error with different techniques and approaches, we have developed a series of 6 steps - a systematic process--that many students have found useful in their search for that first,entry-level marketing job, and for advancing their careers in marketing over time.
 
Few students have actually used all 6 steps. That said, virtually all students who have sought help have found that the content of at least one of these steps has aided them significantly in the effort to find and capture that oft-times elusive first marketing position. 
 
The book offers suggestions for young marketing professionals, as well. In recent years, a seemingly larger and larger proportion of those seeking career assistance are young folks who graduated one to three years ago. They are now looking for continuing counsel and advice to move their careers forward - frequently altering the original direction of their career paths. They too have found the overall process - or at least particular components of the process - to be very helpful.Go back Save

FORMER STUDENTS TALK ABOUT THIS BOOK
 
"For me, three focal points of Professor Weber's process helped methe most in landing my dream job right out of college. These included sortingout my interests, documenting my experiences and then building and using mynetwork. As you begin, you are asked and helped to search out an area ofmarketing that is of strongest personal interest to you. Next comes helpto identify and then describe your relevant skills and experiences foryour targeted position, both on your resume and in person in your "leadershipstories" (a particularly strong point of emphasis and relevance in the processdetailed in this book). Finally, having a strong endorsement from aknowledgeable and trusted person within the field - i.e., a "sponsor" in thebook's terminology - will help you immensely in guiding you through theinterview maze to an attractive offer. This process works and I highlyrecommend it for anyone trying to launch a career in marketing!"
Jennifer Teshima
Master DataAdministrator, Manitowoc Foodservice
 
"By carefully following theprocess described in this book, I landed my dream job straight out of college.The first steps to identify and then find your dream target position(s)require considerable time and thought, but the guidelines provided help to easethat process. After that, using the step-by step networking and theinterviewing tips clearly outlined in the book gave me the confidence to relaxand be myself while pursuing a job. In fact, I even learned to enjoy "networking,"a word and process that used to make me cringe." 
Meg Vonderhaar
Designer, Big Tomorrow Design Corp., Austin, TX
 
"Being exposed to ProfessorWeber's systematic approach was a game changer in getting my career started.One of the most difficult aspects of my search was figuring out exactly what Iwanted to do. This approach helped me to do just this and also enabled me tostand out among my peers during the search and interview process. Getting thatfirst job coming right out of college with very little experience ischallenging for anyone. For me personally, using the process presented in thisbook enabled me to confidently and successfully tackle that challenge headon." 
Kyle Rubbinaccio
Market Analyst at MorganStanley
 
 "Following the six step approach presented in this book was a tremendoushelp in getting my career started. It made me think back to what attracted meto marketing in the first place and to what areas of marketing turned out to beof most personal interest. Having a systematic process stimulated me to tacklethe 'get a job' challenge head on. It gave me specific tips for pulling from mycourse learning and my internship to enhance my resume, my stories and myinterview skills. The book emphasizes and clarifies how the job search processgoes so much further than simply submitting one's resume online and hoping forthe best. The process helped me to get all my materials and backgroundtogether, and search for relevant potential opportunities. The key turningpoint for me was getting a sponsor who helped guide me, along with my resume,through the interviewing maze and up to the top of the resume stack. That wascrucial for me as it got me the opportunity to use the interview tips in thebook to tell my stories confidently and enthusiastically, which I am convincedeventually got me the job offer. Overall, I am a huge fan of the process, as mypersonal experience confirmed that following this approach can put anyone onthe path for successfully taking that first step in your career: getting thatfirst job!"
Rachel Nestor
Inventory Planning, Dick's