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Low Budget/High Quality Design: The Art of Inexpensive Visual Communication - Softcover

 
9780823028795: Low Budget/High Quality Design: The Art of Inexpensive Visual Communication
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Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.

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  • PublisherWatson-Guptill
  • Publication date1997
  • ISBN 10 0823028798
  • ISBN 13 9780823028795
  • BindingPaperback
  • Edition number1
  • Number of pages160
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9780823028801: "Low-Budget, High-Quality Design"

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ISBN 10:  0823028801 ISBN 13:  9780823028801
Publisher: Watson-Guptill, 1990
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Published by Watson-Guptill (1997)
ISBN 10: 0823028798 ISBN 13: 9780823028795
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Book Description Condition: Good. Good - The item shows some wear from normal/consistent use; however, the binding is intact, and all text is legible. The item may have some minor curls on the corners of the cover and/or pages and some markings may be present including writing or stray marks. All items we sell are donated goods and are in used condition. Thank you for shopping with Goodwill Colorado! Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Seller Inventory # 466OE3000TRK

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Fink, Anne
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Published by Watson-Guptill (1997)
ISBN 10: 0823028798 ISBN 13: 9780823028795
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Book Description Trade Paperback. Condition: Used - Very Good. It's good design -- not big bucks -- that sells products or ideas in visual messages, and this practical guidebook tells how. The constant challenge facing graphic designers is how to come up with head-turning layouts for clients with limited resources. While many high-visibility campaigns do have lavish dollars behind them, lots of successful, top-quality projects are produced on modest budgets. Examples of such winners are seen in the posters, promotional mailers, packages, logotypes, and magazine ads assembled in this idea-packed volume. Created by some of today's best designers, these successes prove that by using economical materials such as desktop-generated type and clip art, designers can blend budgetary concerns with professional, creative design concepts. Open copy. Slight scratching/scuffing on cover. Interior pages in very nice condition. Book has minor shelf wear. Sold as is!. Seller Inventory # 20110219132430

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