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Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research
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From Library Journal:
This informative, entertaining book looks at the variables that make for a new product's success or failure. The 36 mini-case histories look at winners--Cabbage Patch Kids, McDonald's Japan, Xerox copiers--and losers--New Coke, Pringles, Psychedelic Sunscreen. Hall, head of a management consulting firm that specializes in market planning and research, also tells how to plan product strategy, conduct market research, decide on pricing and names, and integrate new product planning into overall company planning. Each section concludes with "Winning Ideas" that summarize the points illustrated. Like Michael Gershman's Getting It Right the Second Time ( LJ 9/1/90), this book will help all marketers, students, and researchers. Recommended for all business collections.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1991 Reed Business Information, Inc.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1991 Reed Business Information, Inc.
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- PublisherAmacom Books
- Publication date1991
- ISBN 10 0814450172
- ISBN 13 9780814450178
- BindingHardcover
- Number of pages248
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Bringing New Products to Market: The Art and Science of Creating Winners
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(1991)
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Bringing New Products to Market: The Art and Science of Creating Winners
Published by
AMACOM/American Management Association
(1991)
ISBN 10: 0814450172
ISBN 13: 9780814450178
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Hardcover
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.18. Seller Inventory # G0814450172I3N00
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Bringing New Products to Market-the Art and Science of Creating Winners
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Bringing New Products to Market: The Art and Science of Creating Winners
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Bringing New Products to Market: The Art and Science of Creating Winners
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(1991)
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ISBN 13: 9780814450178
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