Leadership and the Sexes: Using Gender Science to Create Success in Business - Hardcover

"Leadership and the Sexes is an exciting new book by gender team Michael Gurian and Barbara Annis. It offers critical insight into the minefield of gender relationships in the workplace, and is a tool I have been missing. Corporate America needs the knowledge this new book gives us. I can't wait to start implementing the authors' ideas."
—Pernille Lopez, president, IKEA North America

"Leadership and the Sexes is researchbased and very readerfriendly, a Gender Development Kit that can be used by corporations to improve gender dynamics. Michael Gurian and Barbara Annis provide a scientific approach that breaks down traditional barriers and enables management to implement gender-based leadership rationally. This is an exciting book!"
—Dave Roth, former vice president of engineering, Packet Engines and Vivato Systems

"Leadership and the Sexes is a great book! Michael Gurian and Barbara Annis have captured the insights and science that explain so much about our gender differences. Their book is a priceless contribution to the business world, as we learn how best to capitalize on the strengths of both sexes. It offers compelling scientific reasons for bringing us all to the table in equal, unique, and shared roles. I thank the authors for making sense out of a topic that others often cloud with political correctness . . . this book is right on target."
—Flip Flippen, president, the Flippen Group; bestselling author, The Flip Side

"Leadership and the Sexes is an important work and Michael Gurian and Barbara Annis are perfect to write it. Filled with practical, accessible information, this is a book that all of us need to read, whether we deal with men and women at work or (with those who lead) in our communities or families."
—Daniel Amen, M.D., neuropsychiatrist, the Amen Clinics; bestselling author, Sex on the Brain

Each of us enters the workplace not only as a human being, but as a woman or a man. Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking book weaves brain science and gender studies with real-life examples from business leaders to provide a new vision of gender diversity.

Leadership and the Sexes presents brain science tools with which readers can look into the brains of men and women to understand themselves and one another. The book also provides five GenderTools, which can be used immediately in executive, management, design, and marketing teams. The gender science presented in this book has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:

• Increasing gender intelligence betweenmen and women

• Discovering new ways to supervise, negotiate, and manage

• Revising male/female relationships to meet the demands of the global economy

• Understanding how to utilize gender science to sell and market products and services

The corporation that utilizes the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.