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How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise) - Softcover
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully. This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.
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About the Author:
Dave Patten runs his own marketing advisory business. He has 20 years of first-hand experience in finance and marketing.
Review:
"A complete and comprehensive guide for business on how to approach marketing and how to do it effectively and efficiently." -- The Midwest Book Review
"Written in a friendly, conversational style, it point out pitfalls as well as offering helpful advice and tips... A good all-round marketing reference book." -- Annmarie Hanlon, AHA Business Consultants
"Written in a friendly, conversational style, it point out pitfalls as well as offering helpful advice and tips... A good all-round marketing reference book." -- Annmarie Hanlon, AHA Business Consultants
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2008
- ISBN 10 0749451459
- ISBN 13 9780749451455
- BindingPaperback
- Edition number6
- Number of pages272
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How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
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Kogan Page Ltd
(2008)
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ISBN 13: 9780749451455
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(2008)
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ISBN 13: 9780749451455
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Book Description Paperback. Condition: new. Paperback. Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience. Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780749451455
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