Social Media Explained: Untangling the World's Most Misunderstood Business Trend - Softcover

Schaefer, Mark W.

3.69

127 ratings by Goodreads

9780615840031: Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Softcover

ISBN 10: 0615840035 ISBN 13: 9780615840031

Publisher: Lightning Source Inc, 2014

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The beloved social media classic by Mark Schaefer! Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!Mark Schaefer, author of the best-selling books "The Content Code," "The Tao of Twitter," and "KNOWN," unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.

Is social media marketing for every business?
How do you measure success?
Where do you start?
How do you create a strategy?
What platforms work well for which businesses?

"Social Media Explained" answers the biggest questions every business professional needs to answer before diving into a social media initiative! There is also a step-by-step guide to creating your first social media strategy. This is the MUST-HAVE guide for understanding the true business drivers that make social media marketing work. "Social Media Explained" has been used as a textbook at more than 70 universities and has been cited by many as one of the best social media books of all-time.

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About the Author:

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

Review:

"Mark Schaefer is the master of great little books about social media." Prof. Gary Schirr, Radford University

"This book is better than any other social media book on the market in its ability to get you up to speed quickly so you can move forward with confidence." Prof. Don Stanley, University of Wisconsin

"There is not an executive on the planet who doesn't need to understand social media and how to harness its power. If you're that executive tasked with allocating scarce marketing resources, Social Media Explained will be a game-changer." Anne Deeter-Gallaher, President ADG Marketing

"As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly." Valentina Escobar-Gonzalez, President, Beyond Engagement

"I live and work in digital marketing and I read most key titles across the subject. I can safely say that this is THE best book on social media." -- Danny B., Leeds

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