About the Author:
Jim Palmer is an entrepreneur, author, speaker, and coach to other entrepreneurs. Jim is the founder and president of Custom Newsletters, Inc. and is known internationally as The Newsletter Guru. For many entrepreneurs and business owners, he is the go-to resource for smart, effective strategies for maximizing customer relationships. His companies and solutions include No Hassle Newsletters, Newsletter Postcards, The Newsletter Guru s Concierge Print and Mail on Demand Service, The Newsletter Guru s Entrepreneurial Success Kit, and Super Affiliate Pages. Jim has been writing and designing newsletters for nearly thirty years for clients in just about every industry. Several years ago, one of his clients was so over-the-top happy with his newsletter and the results that he telephoned Jim and said, Jim, you are truly a newsletter guru! Jim took it as a great compliment and has been using it in his marketing ever since. Jim is a cancer survivor, has been married for thirty years, and has four grown children. He lives in Chester County, Pennsylvania with his wife, Stephanie, their cat, Linus, and their dog, Toby. Jim and Stephanie love to kayak, travel, and spend time with their family. For more resources and information on Jim, his blog, and his companies, visit TheNewsletterGuru.com.
Review:
Yes! Finally! An easy-to-read, easier-to-apply handbook on keeping your clients around for the long haul! Jim's done it! You can throw money at list-building, Web site traffic, lead generation, and mass-marketing all day long, but unless you can make that client relationship sticky, - you are burning money! The visual of retention as the plug in your leaky bucket is priceless and valid for any business model. --Carrie Wilkerson - The Barefoot Executive
As the world of marketing and business continues to accelerate at a dizzying rate with more technology, more must-have gadgets, and more newfangled things you must be doing, Jim Palmer takes an appropriate pause and gives the reader a look at what truly helps build a sustainable business - strong customer retention strategies. Kudos to Jim for focusing on the importance of creating a strong marketing foundation by making your customers Stick Like Glue. --Mike Capuzzi - inventor of CopyDoodles®
If you want to know how to get your new customers to keeping buying more and more often from you for years to come then you must get and read Jim Palmers book Stick Like Glue. Jim rightly points out how very important it is to your profits to create customers that are over-the-top happy with you! Way to go Jim! --Adam Urbanski - The Marketing Mentor
If you want simple, low cost and highly effective strategies to get and KEEP customers, get this book. Jim walks his talk and he's the real deal when it comes to customer relationships and most importantly, growing the bottom line. Get this book now! --Stephanie Frank - Best Selling Author, The Accidental Millionaire
Jim Palmer has done it again! ANOTHER great book that's easy to read and better than that, Jim makes it easy for you to take action! If you're looking for a book that will help you grow your business, look no further and buy Stick Like Glue today! --Nick Nanton, The Celebrity Lawyer
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