Starting an Online Business All-in-One Desk Reference For Dummies - Softcover

Belew, Shannon; Elad, Joel

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81 ratings by Goodreads

9780470431962: Starting an Online Business All-in-One Desk Reference For Dummies

Softcover

ISBN 10: 0470431962 ISBN 13: 9780470431962

Publisher: For Dummies, 2009

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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

Build a business plan that translates your ideas into a profitable enterprise
Choose software to help you manage taxes, balance sheets, and other accounting chores
Create a Web site that helps your business make money
Fill orders, pack and ship merchandise, and manage stock
Set up, budget for, and implement a plan to protect vital computer equipment
Use PR and advertising tools that best promote your business online, including Google AdWords
Choose what sells best in Second Life and earn real money from your virtual store
Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

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From the Back Cover:

Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life�, keep your books, and promote your business — the free $25 Google AdWords gift card inside will help with that!

Plan for success — build a business plan that translates your ideas into a profitable enterprise
Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff
Site efficiency — create a Web site that helps your business make money
All in order — find out how to fill orders, pack and ship merchandise, and manage stock
Safety first — create, budget for, and implement a plan to protect vital computer equipment
Spread the word — explore the PR and advertising tools that best promote your business online
Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store
Maximize exposure — use m-commerce, Yahoo! Small Business, and other options

Open the book and find:

Successful mobile marketing techniques
How to sell through niche communities
Tips for designing your Web store
How to get the most benefit from product reviews
Ten valuable functions of Yahoo! Merchant Solutions
Special marketing tools for nonprofit organizations
How to turn Linden dollars into U.S. currency

? Your free $25 Google AdWords gift card

About the Author:

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

"About this title" may belong to another edition of this title.