This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:
You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
"synopsis" may belong to another edition of this title.
Learn to:
Enter the guerrilla jungle and emerge with the lion's share of the sales!
Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!
Open the book and find:
Jonathan Margolis and Patrick Garrigan bring the expertise that they've developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.00
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470289678
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0470289678
Book Description Condition: new. Seller Inventory # FrontCover0470289678
Book Description Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new0470289678
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0470289678
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0470289678
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0470289678