From Assets to Profits: Competing for IP Value and Return - Softcover

Praise for FROM ASSETS TO PROFITS COMPETING FOR IP VALUE & RETURN

"A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models—and their myriad dynamics and dependencies—provides a compass that leads readers through a changing landscape."
—Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation

"What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets."
—Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft

"From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist."
—Bill Coughlin, President & CEO, Ford Global Technologies, LLC

"When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content they cover."
—Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney

From Assets to Profits Competing for IP Value & Return

Innovation is a fight for survival. When it comes to cashing in on new ideas, the right business model can make the difference between success and failure. Today's well-equipped managers and investors must learn how and when intellectual property rights like patents and trade secrets become business assets, and which strategies provide the best return on them.

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits: Competing for IP Value & Return provides a real-world look at how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage.

Bruce Berman's acclaimed From Ideas to Assets: Investing Wisely in Intellectual Property introduced IP as a business asset; his follow-up book, Making Innovation Pay: People Who Turn IP into Shareholder Value, looked at patent licensing as a strategy for business owners large and small. Now, From Assets to Profits: Competing for IP Value & Return reveals how a deeper awareness of intellectual assets is forcing many businesses to rethink their approach to capturing innovation and generating profit. Visionary and focused, this important book demonstrates how you can identify valuable intellectual assets and discover the most effective business models for them?especially those that are appropriate for particular IP holders.

Not all IP rights are assets, but identifying which ones are?and then appropriately monetizing them?is a challenge, whether you are an IP manager, senior executive, investor, entrepreneur or a so-called patent "troll." Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle-tested IP pros.