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Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0465093329
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Book Description Softcover. Condition: New. 5. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world."This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management. Seller Inventory # DADAX0465093329
Book Description Paperback. Condition: new. Paperback. For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780465093328
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780465093328
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar. Seller Inventory # B9780465093328