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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture - Hardcover
Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products―ten per decade―that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols.
A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.
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This book compiles entries on 100 consumer products—ten per decade—that figured prominently in the rise of consumer culture in the United States.
MARY CROSS is the editor of Advertising and Culture: Theoretical Perspectives (Prager, 1996). She is also the author of Henry James: The Contingencies of Style (1993). She has taught at the University of Delaware, the City University of New York, and Fairleigh Dickinson University, where she was chair of the English Department. Cross is a former advertising copywriter.
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- PublisherGreenwood
- Publication date2002
- ISBN 10 0313314810
- ISBN 13 9780313314810
- BindingHardcover
- Number of pages256
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A Century of American Icons 100 Products and Slogans from the 20thCentury Consumer Culture
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A Century of American Icons (Hardcover)
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Book Description Hardcover. Condition: new. Hardcover. Chronicles the creation, evolution, and manifestations of 100 significant products and symbols from 20th-century American consumer culture. In American cultural history, the 20th century could be described as the Century of the Consumer. The author has compiled 100 entries--ten per decade--that figured prominently in the rise of the consumer culture mass in the United States. This book tells the story behind the century's most popular products, slogans, and symbols. From Lydia Pinkham's Vegetable Compound to the IBM "PC"; from Burma Shave billboards to the "Got Milk?" ad campaign; from the Morton Salt Girl to Joe Camel, the Taco Bell Chihuahua, and the Budwelser Frogs, these "biographical" entries recount how Americans were romanced by consumer culture--and how consumer culture reflected changing attitudes, priorities, and values in America. A Century of American Icons offers a unique format, with entries that provide glimpses into American popular culture of each decade in the century.In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising--and how those perceptions changed--between the years 1900 and 2000. Alphabetically arranged entries within each decade include bibliographic information on the product, and many vivid illustrations show the visual evolution of advertising icons and strategies throughout the century. Mary Cross offers a reference tool that serves as a cultural time capsule. This book compiles entries on 100 consumer productsten per decadethat figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols.A unique format provides glimpses into American popular culture from each decade in the century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780313314810
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