Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series) - Hardcover

Daniel Yankelovich is chairman of Viewpoint Learning, of Public Agenda, and of DYG, Inc. He is best known for his work in the field of social values and public opinion, and has served on the boards of numerous corporations, including CBS, Educational Testing Service, Diversified Energies, Loral Space & Communications, and USWest.

"Profit with Honor is a refreshing antidote to the Enronic plague. It charts a path to a restored confidence in the American business ethic."—Daniel Schorr, Senior News Analyst, National Public Radio

(Daniel Schorr)

"Warning that trust in business cannot be restored by regulations alone, Dan Yankelovich proposes an alternative well suited to both realistic executives and concerned citizens."—David Mathews, Kettering Foundation
(David Mathews)

"Based on insights gained from decades of in-depth public opinion studies, Yankelovich has marshaled compelling data documenting the decline in public trust in major institutions such as government, business, medicine, and the media. In an effort to reverse this dangerous decline, he focuses on corporations that he believes must take the lead in advocating 'stewardship ethics' as the next phase in the evolution of the corporation for the well being of both business and society."—Dorothy Zinberg, Harvard University

(Dorothy Zinberg)

"This is the one book that every Chairman and CEO must read this year. With an extraordinary background as social scientist and board member, Dan Yankelovich lays out what we must do to address public mistrust of the corporation."—Ged Davis, World Economic Forum
(Ged Davis)

"Profit with Honor is an extraordinary book. Dan Yankelovich not only identifies the reasons why some of America's best known corporations went wrong, but more importantly provides a road map for all corporations to help society, improve their image, and avoid the sins of the past. Must reading for all CEOs and Boards of Directors."—Jack D. Rehm, Chairman (retired), Meredith Corporation
 

(Jack D. Rehm)

“In Profit With Honor Daniel Yankelovich takes us to the future frontiers of global capitalism, showing how companies can regain the trust of society while enhancing their earnings at the same time. He has written a short, engaging book with a very big and important idea. It should be widely read and debated by business leaders and the shareholders, employees, customers, regulators and other constituencies with whom they interact.”—Jeffrey E. Garten, Juan Trippe Professor of International Trade, Finance and Business, Yale School of Management, and author of The Politics of Fortune: A New Agenda for Business Leaders
(Jeffrey E. Garten)

"Yankelovich highlights the lessons business leaders can draw from and shows how combining good products and solid returns with socially responsible corporate reputations can be the recipe for success. A thoughtful and analytical view of ethics as a business fundamental and how corporate leaders can still do well for themselves and their shareholders and do good for their workers and communities."—Mack McLarty, Kissinger McLarty Associates

(Mack McLarty)

“As positive and perspicacious as ever, noted public intellectual Daniel Yankelovich urges American corporations to transcend the recent scandals. In crystalline prose, he argues that a higher standard of stewardship ethics will serve the interests not only of big business but also an increasingly market-driven world.”—Paul W. Drake, University of California San Diego

(Paul W. Drake)

"Yankelovich gives us a vivid account of what has gone wrong in corporate America and argues that firms will succeed by including all the stakeholders—investors, employees, units in the supply chain, customers, community—together with a strong sense of ethics. A superb, well-crafted book, certain to stir debate."—Peter Gourevitch, University of California, San Diego

(Peter Gourevitch)

"Yankelovich as always is a seasoned observer and participant in the American business culture. His focus on improving ethical values in the commercial world is important and wise."—Pierson M. "Sandy" Grieve, Retired CEO, Ecolab Inc. 

(Pierson M. "Sandy" Grieve)