Media Ethics: Cases and Moral Reasoning (8th Edition) - Softcover

Christians, Clifford G.; Fackler, Mark; Richardson, Kathy Brittain; Kreshel, Peggy J.; Woods, Robert H.

3.59

71 ratings by Goodreads

9780205579709: Media Ethics: Cases and Moral Reasoning (8th Edition)

Softcover

ISBN 10: 0205579701 ISBN 13: 9780205579709

Publisher: Allyn & Bacon, 2008

View all copies of this ISBN edition:

Media Ethics uses original case studies and commentaries about actual media experiences to impel readerss to think analytically about ethical situations in mass communication. Aiming to facilitate and enhance readers' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Media Ethics uses original case studies and commentaries about actual media experiences to advance and encourage your own critical analysis of ethical situations in mass communication. This market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies to facilitate and enhance your ethical awareness. Focusing on a wide spectrum of ethical issues facing today’s media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.

FEATURES OF THE EIGHTH EDITION:

� The introduction includes an extensive discussion of the Potter Box,

which uses four dimensions of moral analysis – definitions, values,

principles and loyalties – to provide a framework for analyzing the

cases that follow.

� Over 75 case studies, 35 of which are new, reflect contemporary media

situations in news, entertainment, public relations and advertising to

acquaint you with today’s ethical dilemmas.

� A comprehensive website features extensive resources for you and your

instructor, including PowerPoint presentations, chapter outlines, lesson

plans, quizzes, video and film clips, suggested readings, and more.

www.ablongman.com/christians8e