The Press Effect: Politicians, Journalists, and the Stories that Shape the Political World - Softcover

Kathleen Hall Jamieson is Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Director of the Annenberg Public Policy Center at the University of Pennsylvania. She is the author of Packaging the Presidency and Eloquence in an Electronic Age. Paul Waldman is a senior researcher at the Annenberg Public Policy Center. He lives in Philadelphia, Pennsylvania.

"The greatest generation was used to storming beachheads. Baby boomers such as myself was used to getting caught in a quagmire of Vietnam where politics made decisions more than the military sometimes." These garbled sentences, from a speech George W. Bush gave a month after September 11, were not dissimilar to those the President had delivered earlier. Yet the U.S. press, which had vigilantly chronicled all of Bush's earlier malapropisms, had decided the president had changed and was now eloquent. This fascinating, well documented and entertaining critique of the national press makes the case that the mainstream media doesn't so much report the news as create it, especially when journalists "transform the raw stuff of experience into presumed fact and arrange facts into coherent stories." University of Pennsylvania communications professor Jamieson and research fellow Waldman focus mainly on how the press reported the 2000 election, the Supreme Court's decision on the Florida vote and its response to national politics after 9/11. In each instance, they uncover and substantiate how the national press shapes the news. During the election, for instance, the press adapted a "frame" for each candidate, presenting Bush as "not too bright" and Gore as "untrustworthy." This "frame" defined most of the coverage, they say. Jamieson and Waldman's analysis is eye opening, and much of it is highly provocative. Intelligent and timely, this is an important addition to the literature on media and current events.
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