About the Author:
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
From Publishers Weekly:
Some parents may be confused by this busy primer, while others will agree with the author's premise that creative thinking skills can be directly taught. De Bono, a business and educational consultant, asserts that this manual is equally applicable to teaching children or senior executives. Crammed with exercises, games and diagrams, the book stresses that thinking involves "operacy"--the skills of doing or making things happen--as well as devising mental patterns more effective than the mind's routine habits. De Bono ( I Am Right You Are Wrong ) takes a no-nonsense approach, pointing out that much thinking is inefficient and that many highly intelligent people are not good thinkers. He urges the use of speculation, hypotheses, provocation and other techniques as a way to get out of mental ruts and generate ideas.
Copyright 1993 Reed Business Information, Inc.
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