While many religions focus on the negative by telling us exactly what we should not do, this groundbreaking guide suggests that achievement and success are reachable through positive daily deeds. The fundamental principles presented here are not concerned with avoiding evils but on producing good in the world, whether by making someone laugh or helping an elderly person across the road. Altruistic and helpful actions produce a sense of achievement which in turn creates self-esteem and mental wellbeing. The act of aiding others and improving the world leads to a brighter and better outlook on life.
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Edward de Bono is the author of more than 60 books and the creator of the concept of "lateral thinking." His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.
“This is pithy self-help with quirky, memorable notions.” —The Times
“Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind.” —Peter Gabriel
“Edward [de Bono] doesn’t just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world.” —Times 2
“The master of creative thinking.” —Independent on Sunday
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