"Marketing: The Core, 2/E" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing 8/E", but in a shorter, more accessible package. "The Core" distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package. "The Core" is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.
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- PublisherMcGraw-Hill Europe
- Publication date2008
- ISBN 10 007110772X
- ISBN 13 9780071107723
- BindingPaperback
- Edition number2
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