Items related to Odyssey: Pepsi to Apple... a Journey of Adventure,...

Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future - Softcover

John Sculley; John A. Byrne

 
9780060915278: Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future
Softcover
ISBN 10: 0060915277 ISBN 13: 9780060915278
Publisher: HarperCollins, 1988
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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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  • PublisherHarperCollins
  • Publication date1988
  • ISBN 10 0060915277
  • ISBN 13 9780060915278
  • BindingPaperback
  • Number of pages450
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9780889028777: ODYSSEY Pepsi to Apple... a journey of Adventure, ideas and the Future

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ISBN 10:  088902877X ISBN 13:  9780889028777
Publisher: Harper and Row, 1987
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